Action

Too many branding efforts end up being no more than a logo exercise. North Star’s goal – and yours – is to make sure that your brand is the guiding principle for your community’s future.  Not just a logo and line on your letterhead. Toward this end, North Star develops a must-do strategic action and communications plan for the first 6 to 36 months following your brand’s development.  This plan comprises 15 fundamental actions steps that ensure the brand gains traction and maintains momentum.  Many of these tasks involve setting up the organization and cooperation that will propel your brand forward.  

In addition, we spend time with stakeholders and leaders uncovering specific goals for the future.  Whether it’s increasing foot traffic downtown, developing a high-impact festival or starting a small business incubator, we apply our strategic thinking – and your new brand – to addressing your community’s identified agenda. Custom ideas fall in a broad array of categories ranging from policy to purpose initiatives, master planning to environmental applications, and art to exports. 

Research

Creativity

Action