In this stage, all the data and high-level strategies are transformed into tangible creative products that embody your brand. Straplines and logos (with graphic standards) are created. Foundation creative looks are art directed. Specific creative deliverables are designed including a brand narrative, targeted marketing messages and advertising, digital design and content recommendations (web portal, social media), collateral materials, stationery and a color palette. Additional deliverables may also be developed including environmental applications, signage, promotional items, economic development prospecting packages and more.
North Star maintains an executive creative director on staff with a writing background and an associate creative director with an art direction background. This team manages and maintains the creative caliber of the product. North Star works with teams of writers, art directors and graphic designers across the country. Each project is carefully matched with the team whose talents best supports the goals, creative preferences and geographic location of the client. This approach not only results in more relevant work, it keeps the creative product fresh for each project.