Research

North Star’s community branding starts with research to determine the current positioning of the place; in other words, how the community is perceived by stakeholders, residents, businesses, prospective businesses, economic development influencers and even visitors/consumers. We evaluate the environment, the competitive situation, community attitudes, current communications, and perceptions of target audiences and their influencers. North Star strongly advocates a mixed method approach to research where quantitative studies tell you “What” and qualitative studies tell you “Why”.  Only through mixed methodology can your destination obtain a true picture of where your brand is now, why, where it should be and how that preferred identity can best be accomplished.

North Star then sifts through all that quantitative and qualitative data, identifying trends that tell your community’s story. Those trends are woven into a set of strategic insights that leads to your strategic brand platform, the defining statement that will position your brand moving forward. 

Creativity 

Action

Research & Insights

Research Methods

Icon Key
Icon Key
Brand Barometer
Brand Barometer
Consumer Perception Study
Consumer Perception Study
Community Program Evaluation
Community Program Evaluation
Community Green Gauge Study
Community Green Gauge Study
ROI Study
ROI Study
Conversion and Visitation Study
Conversion and Visitation Study
Inquiry Origin and CBSA Analysis
Inquiry Origin and CBSA Analysis
Demographic Profiling
Demographic Profiling
Economic Landscape
Economic Landscape
Labor Market Analysis
Labor Market Analysis
Economic Opportunity Analysis
Economic Opportunity Analysis
Targeted Industry Analysis
Targeted Industry Analysis
Economic Impact Analysis
Economic Impact Analysis
Business and Economic Development Perception Study
Business and Economic Development Perception Study