Well of course we keep a journal.

As leaders in place branding, North Star visits a lot of places every year. In fact, we have worked with more than 200 communities and organizations in 44 states. Get to know us better with these insights, viewpoints and happenings inspired by our travels. Come back often to see what North Star is doing to help move communities forward.

— Branding a community is much more complex than branding toothpaste. Not only is the process highly political, it is very emotional.