North Star Adds Clients in California, Illinois and Nevada

Jacksonville, FL, June 15, 2021 — North Star has been awarded three contracts to help move three communities forward through place branding and marketing programs. 

For Clark County, NV, North Star will develop an economic development brand, marketing materials, digital marketing tools and a public relations and social media program for the Office of Community & Economic Development. North Star will support the City of Quincy, IL with marketing, communications, and a resident recruitment campaign. For the City of Indio, CA, North Star will lead research, strategy and brand development. Immersive site visits have been conducted to each of these locations where the North Star team met with city and county officials, their partners and residents within the community.

“Today more than ever, communities are competing for their share of economic and residential growth,” Will Ketchum, CEO of North Star says. “Each of these incredible places have so much to share and it’s our job to bring their inimitable qualities to the surface in unique and robust ways through place branding and marketing. We look forward to working with leaders and residents in these three communities,” Ketchum added.

North Star is considered a pioneer in helping communities harness the strength of a well-defined and uniquely articulated brand identity. Having worked with more than 200 communities in 44 states nationwide, North Star has helped client communities leverage their strengths to achieve strategic goals such as community engagement, economic development, tourism and residential growth.