North Star is America’s leading place branding organization. We are passionate about the matchless qualities that define and shape each and every community. Using two decades of experience and perspective, we help client communities uncover and express their authentic story and inspire local action to achieve their preferred future.

We brand and market downtowns, towns, cities, counties, developments of regional impact, regions and states for the purposes of economic development, tourism, citizen engagement and unification of community-wide public entities and partner organizations.

Featured Case Studies

Your community’s story, well told.

In simple terms, your community brand is what people say about you when you’re not around. It is a combination of emotional and rational reactions to all the different experiences, marketing communications and behaviors people have encountered when engaging with or considering your community. Branding is the process a community embarks upon to change, refine or improve what people are saying.

These cases share how the North Star process has helped communities all across America compete for a better future.

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Looking deeper. Going further.

It’s what we do – because we love our work and because you’re counting on us. Meet the innovators that have created more than 200+ successful community brand outcomes. They are not freelancers. We are a fully integrated organization of multi-disciplinary place branding and marketing professionals.

meet the team

A proven process rooted in passion.

North Star pioneered the process for place branding. But that has never been what has made us the leader in community branding. It is our passion that pushes past process and challenges the status quo through creatively driven research, allowing us to understand what is authentic about your community – and allowing you to own a distinct position in the marketplace.

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Of course we keep a journal.

As leaders in place branding, North Star visits a lot of places every year. In fact, we have worked with more than 200 communities and organizations in 44 states. Get to know us better with these insights, viewpoints and happenings inspired by our travels. Come back often to see what North Star is doing to help move communities forward.

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