A proven process rooted in passion.

North Star pioneered the process for community branding. But that has never been what has made us the leader in the community branding. It is our passion that pushes past process and challenges the status quo through creatively driven research, allowing us to understand what is authentic about your community – and allowing you to own a distinct position in the marketplace.

Our approach to community branding is a comprehensive process that combines research, strategy, creativity and action – and specialists within each of these areas working together from the start. Not only does this methodology allow for seamless transitions between phases, it allows for collaboration among different skill sets at every stage of the initiative. Quite simply, more brain power from different perspectives makes for a better product.

RESEARCH

RESEARCH

Our research uses qualitative and quantitative methods to give us a true picture of where your brand is now, why, where it should be, and how that preferred identity can best be achieved.
CREATIVITY

CREATIVITY

At this stage we unleash insights to bring your brand story to life. Words, imagery, designs and – most of all – innovative ideas for the unique expression of your community, take shape.
STRATEGY

STRATEGY

Before creative begins, we shape your strategic DNA statement to define what makes you unique in the world. Our strategy work also includes Destination Strategic Plan Development.
ACTIVATION

ACTIVATION

We push you far beyond logos and straplines with near- and long-term strategies for putting your brand idea to work in real ways that engage your community and serve your goals.