Celina is one of the fastest-growing cities in the country, with a population of over 40,000 and experiencing explosive growth on the north edge of the Dallas Metroplex. With miles and miles of available land and a projected population of 300,000 when the city is fully built, the Celina EDC needed a brand that accurately reflected the city’s momentum and vision to prospective investors and employers.
BRAND DNA
- Target audience
- For those who believe wide-open spaces should mean wide-open opportunity,
- Frame of reference
- Celina, rising at the frontier of North Texas growth
- point-of-difference
- is a city where character and connection still drive progress
- Benefit
- so you can seize your moment in a place where the deals are honest, the doors are open, and the timing’s just right.
City Challenge:
While many people are seeking more affordable, open land to settle down, research revealed a perception that Celina is just too far away. Individuals in the Metroplex see no reason to drive “all the way” to Celina when they can have everything Celina offers much closer. The EDC is focused on providing a high quality of life from a working lens. The big picture is to recruit corporate campuses, major employers, entertainment, biotech life sciences companies and more.
brand solution:
The new brand for the EDC is a bold promise, signaling that despite the rapid growth, Celina still offers the best Texas opportunity. This is a place where thriving enterprise and a good life can be built without compromise. The cohesive visual identity brings unison and conformity to all the groups, to clearly signify that Celina is the right choice.
