Home of the Las Vegas Strip, Clark County, Nevada is known for its neon lights and entertainment allure, attracting conventions, meetings, and leisure travelers from across the globe. The Office of Economic and Community Development shines a light on the untold story of unincorporated Clark County—where locals enjoy a thriving innovation ecosystem, high quality of life, and ready access to the world.
BRAND DNA
- Target audience
- For business upstarts and stalwarts tired of waiting in line,
- Frame of reference
- Clark County, NV, disrupts expectations and accelerates outcomes
- point-of-difference
- so you can reach the globe and make that little league game before dinner
- Benefit
- while enjoying a strategic location in the Western US where outdoor rec often outshines the Vegas neon.
County Challenge:
When your county includes one of the brightest and most well-known locations in the world, how do you put the spotlight on all of your other wonderful assets? Clark County, home of the Las Vegas strip, needed to break perceptions and tell a new story. The Office of Community and Economic Development (OCED) sought to create a brand identity centered on the abundant opportunities available to talent and businesses in Clark County, and those it wants to attract to the area.
brand solution:
From cutting-edge businesses to top-tier education systems and a world-class airport, Clark County is ideally positioned as a home for ambitious individuals who value an enviable quality of life. Clark County OCED’s brand capitalizes on the community’s most renowned asset while disrupting expectations and inviting further exploration. The line “Bright Beyond the Lights” clearly positions the county as more than Vegas and encourages business owners, site selectors, innovators, and workforce to consider what their bright future could look like here.
