Three Communities Engage North Star to Support Strategic Objectives

Jacksonville, FL, October 4, 2022 — North Star, a national place branding and marketing agency, today announced the commencement of three new place branding and marketing projects.

Woodstock, Illinois; Zephyrhills, Florida; and Bee Cave, Texas have all joined forces with North Star to uncover their differentiators and brand identities, then bring them to life to help them compete in their respective marketplaces.

The projects will all kick off with a thorough, community-wide research process that involves gathering input from a variety of stakeholders, including residents as well as business and community leaders. At completion, the communities are provided with a brand that serves as a tool for supporting their strategic objectives, which range from resident recruitment, visitation, business attraction and more.

These new engagements build on North Star’s continued growth as the country’s leading place branding and marketing agency. Over the past 17 months, North Star has initiated projects with a variety of communities across 10 states.


About North Star Place Branding + Marketing
North Star Place Branding + Marketing is America’s leading place branding organization. North Star is passionate about the matchless qualities that define and shape each and every community. Using two decades of experience and perspective, North Star helps client communities uncover and express their authentic story and inspire local action to achieve their preferred future. With offices in Jacksonville and Nashville, North Star brands and markets downtowns, towns, cities, counties, developments of regional impact, regions and states for the purposes of economic development, tourism, talent attraction, citizen engagement and unification of community-wide public entities and partner organizations. For more information, please visit

Media Contact
Tyler Holder