Why They Moved
A Study of American Migration to Small Cities

In light of a national labor shortage and increasing resident mobility brought about by remote work trends, North Star Place Branding & Marketing undertook a study of migrating workers to help municipal and community leaders position for success in attracting the new residents that their communities (and employers) need. The survey provides powerful insights, including:

  • What are the motivations for residents to move?
  • What is important to relocating residents and workers as they consider new cities? (you’ll be surprised)
  • What are relocating residents’ opinions on working from home now and in the future?
  • How do relocating residents find information on cities they’re considering?


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