North Star Strengthens Team Amid Continued Growth

Congratulations to Roberto Muñoz & Welcome Sam Preston!

Our team at North Star is busy! As we continue to collaborate and work with more communities across the country, we recently strengthened our team through a promotion and new hire. See more below and check out our full team of place branding and marketing pros here.

Roberto Muñoz Promoted to Research & Market Insights Director

Roberto Muñoz has been promoted to research & market insights director at North Star. Since 2018, Roberto has immersed himself into a variety of roles from critical writing assignments to research management. Whether working on business development or a research presentation, he always looks to learn about unique towns and cities nationwide and about the character and voice that sets them apart. He is extremely passionate and skilled in every task at hand and has made a huge impact for our clients’ communities.

In his new role, Roberto will take the lead conducting client research, developing place branding strategies for communities and much more. Congratulations to Roberto!

Welcome Sam Preston, Director of Project Management

Meet Sam Preston, North Star’s new director of project management. Sam is well-versed in place branding and marketing and familiar with what it takes to create and execute an impactful community brand. He also has nearly a dozen years of experience advising clients and is known as a highly organized, steady force at the table for every project.

As director of project management, Sam uses his skills to keep projects moving efficiently to ensure every community’s interests are met and the end result of each project perfectly encapsulates and represents the client. Welcome, Sam!