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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]We are pleased to offer this inspiring, informative article from Fran Koster, an “optimistic futurist.” Fran, based in Kannapolis, N.C., is a very wise researcher, solution provider and writer...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]With 2020 (finally) winding down, we find ourselves in a time for reflection. In any other year, we might wait until the last possible moment to get around to...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text] One of the first questions that we ask leaders and stakeholders as we begin the branding research process is, “What does success look like?” And the answers range from...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]North Star led a panel discussion at the League of California Cities Virtual Annual Conference & Expo on October 7th with 90+ municipal leaders attending from around the state....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Every four years, as sure as the leaves turn auburn and pumpkin spice renews its assault on the taste buds, election season grips the United States with a flurry...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]The U.S. Travel Association is doing their job and then some. They’ve put together a national campaign, Let’s Go There, with a toolkit for destinations and places like yours...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]It has been a remarkable six months. COVID-19 with its human and economic impact. Black Lives Matter. Hurricanes. Fires. Election tension. As a community and destination, your first priorities...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]We are all desperately seeking safety and confidence in the information that can keep us safe these days. So the challenges communications teams face in communities across the country...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]In thinking about the consequences of a global event like the COVID-19 pandemic, it is surprising to notice its disparate effects across the country. It seems contradictory that such...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Over the past two decades, one of the prevailing narratives of American society has focused on our renewed love affair with urban living. Millennials are credited with (or blamed...