North Star led a panel discussion at the League of California Cities Virtual Annual Conference & Expo on October 7th with 90+ municipal leaders attending from around the state. We had a lively discussion on place marketing and branding that leverages a community’s natural assets. The discussion featured cases from Santee, Placer County, Bakersfield, and Kern County. We had a great Q+A session during the discussion and we thank all who attended!

If you missed the live conference, you can still register here to view the conference in its entirety.