Author: oyovaadmin

01 Jun The Importance of Focus Groups for Community Branding

Posted at 23:00h in Uncategorized by oyovaadmin

3 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]One of the most challenging aspects of community branding is collaboration and focus groups are a great way to get the ball rolling. Focus groups provide a level of...

Read More

10 Feb How to Market Your City? Be Brave…Very Brave.

Posted at 08:00h in Uncategorized by oyovaadmin

0 Likes

When a community are setting out on a city marketing and branding initiative, the starting point is determining your goals are for place brand. Because once you have determined the strategic brand platform for your community, there are a number of different directions the creative...

Read More

07 Jan The Four Key Elements of Your City Brand Strategy

Posted at 01:00h in Uncategorized by oyovaadmin

1 Like

The “strategic brand platform” (also called the “brand strategy”) is the critical touchstone for all branded activity within a community. For maximum brand impact, all efforts, thoughts, communications and actions should literally and symbolically support its essence. Essentially, the strategic brand platform represents distillation of...

Read More

Posted at 18 Dec, 22:00h in Uncategorized by oyovaadmin

0 Likes

— Branding a community is much more complex than branding toothpaste. Not only is the process highly political, it is very emotional.

15 Nov Brand Narrative: The Emotions Beyond the Strategy

Posted at 21:00h in Uncategorized by oyovaadmin

0 Likes

As we discussed in a previous post, the strongest community brands are grounded in a strategic brand platform that clearly and succinctly defines the target audience, frame of reference, point of difference and benefit. A strong brand strategy should stay relevant for decades and be...

Read More

18 Sep Economic Development Marketing: The Country Club Effect

Posted at 20:00h in Uncategorized by oyovaadmin

0 Likes

According to Janet Miller, the former Nashville Chamber of Commerce CEO, “People in powerful positions want to be in a room with other people in powerful positions.” In the economic development industry, this is what they call “the country club effect.” The association of your...

Read More

05 Aug Leverage Your Tourism Assets

Posted at 19:00h in Uncategorized by oyovaadmin

3 Likes

Our research process to uncover the strategic brand essence for each destination includes a significant amount of time talking to stakeholders and residents in order to understand their perceptions of the place they call home. One of our first questions is the simplest, “What are...

Read More