North Star Commences Three Projects in Wisconsin, Florida, and Texas

Wisconsin, Florida and Texas Communities Engage North Star To Lead Place Branding & Marketing Initiatives 

Jacksonville, FL, April 20, 2022 — North Star, a national place branding and marketing agency, today announced the commencement of three projects with communities in Florida, Texas and Wisconsin. Each municipality – Orange Park, Florida; Paris, Texas and Sun Prairie, Wisconsin – are communities with less than 35,000 residents that seek to amplify their distinctions and remain economically competitive as they exist within rapidly growing, appealing regions. 

Paris, Texas and Orange Park, Florida are nestled in states that are among the fastest growing in the country (Texas, 3rd; Florida, 8th), according to 2020 U.S. Census data. Offering high-quality standards of living with a variety of desirable amenities and attributes, both cities aim to uncover what about their story is unique from their in-state counterparts so they are positioned for the continued investment and talent flocking to their high-growth regions.

Sun Prairie, a municipality that has matured into a viable and vibrant Wisconsin city, has established a similar goal of discovering and marketing what makes its community distinct within the growing and attractive region of central-south Wisconsin. The city seeks to build a brand identity that positions Sun Prairie as the ideal tourist destination it is, in addition to it serving as a great place to live. 

“Municipalities like Paris, Orange Park and Sun Prairie are dynamic and passionate communities that possess characteristics ideal for investment, tourism and responsible growth,” said Will Ketchum, president, North Star. “With every client engagement, it’s our mission to dive deeper and unpack those characteristics and experience the overall fabric of the community so we create an authentic identity that enables each city to own a distinct position in the marketplace.”


 About North Star Place Branding + Marketing  

North Star Place Branding + Marketing is America’s leading place branding organization. North Star is passionate about the matchless qualities that define and shape each and every community. Using two decades of experience and perspective, North Star helps client communities uncover and express their authentic story and inspire local action to achieve their preferred future. With offices in Jacksonville and Nashville, North Star brands and markets downtowns, towns, cities, counties, developments of regional impact, regions and states for the purposes of economic development, tourism, talent attraction, citizen engagement and unification of community-wide public entities and partner organizations. For more information, please visit

Media Contact 

Tyler Holder