Your community’s story, well told.

In simple terms, your community brand is what people say about you when you’re not around. It’s a combination of emotional and rational reactions to all the different experiences, marketing communications and behaviors people have encountered when engaging with or considering your community. Branding is the process a community embarks upon to change, refine or improve what people are saying.

These cases share how the North Star process has helped communities all across America compete for a better future.