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02 Nov

Posted at 20:04h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]North Star, a national place branding and marketing agency, was recently contracted by the Greater Austin Economic Development Corporation, doing business as Opportunity Austin, to spearhead an organizational branding...

30 Oct

Posted at 18:01h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]The term “revenge travel” was coined to describe the unique attitudes and consumer behaviors in the travel and tourism industry after COVID, particularly referring to consumers making up for...

16 Oct

Posted at 18:01h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]You are a small-to-medium sized community on the outskirts of a major metro. You possess your own culture, economy and identity, but naturally, are also tied to and benefit...

30 Aug

Posted at 20:07h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Diversity across ethnicity, geography, cultures and experiences is a strong community asset. However, it presents especially difficult challenges in branding a region or place. It’s a good problem to...

22 Aug

Posted at 19:53h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]A Q&A With Director of Project Management Sam Preston For community marketers, managing and navigating a place branding initiative is no easy task.  With football season kicking off, we thought it...

26 Jul

Posted at 01:05h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]A recent Bureau of Labor Statistics (BLS) report shared that 6,384 businesses relocated across state lines in 2021, up from 5,524 in 2020 and 3,677 in 2010. States such as...

27 Jun

Posted at 18:24h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]In an ongoing series, we regularly hear from North Star clients on emerging trends in place branding and marketing, as well as challenges and opportunities in their respective markets...

20 Jun

Posted at 21:13h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]A community – no matter its size, demographics, psychographics or location – faces a unique set of challenges when creating or modifying the representative markers of its brand identity....

07 Jun

Posted at 21:05h in Uncategorized by
17 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Community brands shouldn’t experience seismic shifts regularly, or at all. A community’s broader DNA and reputation often travel with time, taking into account its history, people, natural assets and...

01 Jun

Posted at 15:43h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]North Star and Osceola County Lead FCCMA Session on Economic Development Diversification & Resilience Jacksonville, FL, June 1, 2023 -- North Star, a national place branding and marketing agency, today presented...