Uncategorized

19 Dec

Posted at 22:25h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]After a busy and productive year of community visits, branding and marketing, our President Will Ketchum recently looked back on trends and learnings from 2022, as well as opportunities...

28 Nov

Posted at 21:24h in Uncategorized by
12 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Seismic population, demographic and cultural shifts are beginning to take place in communities across the U.S. Engagement, pride, investment, economic and workforce sustainability, or all of the above, hang...

15 Nov

Posted at 21:22h in Uncategorized by
12 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]The first step to uncovering a community’s brand identity is to hear from the people who call it home. This research is a thorough and immersive process, as it...

27 Oct

Posted at 17:57h in Uncategorized by
12 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]You’ve heard us say it before: branding has a branding problem. To the average person, branding equates to a logo and tagline. That (inaccurate) definition on its own can...

20 Oct

Posted at 17:51h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Communities are competing for talent now more than ever, especially as individuals migrate from larger markets to small-to-medium-sized cities or regions. These places need a strategic positioning and marketing...

04 Oct

Posted at 21:40h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Jacksonville, FL, October 4, 2022 -- North Star, a national place branding and marketing agency, today announced the commencement of three new place branding and marketing projects. Woodstock, Illinois; Zephyrhills,...

27 Sep

Posted at 13:05h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]City or county seals have a long history of representing a community and serving as its ‘official’ emblem. As a result, some leaders and residents might express caution or...

15 Sep

Posted at 16:33h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Brand development and marketing are important investments that require constant attention and resources to reap the benefits. Ongoing efforts that keep the brand top-of-mind often rely on municipal, stakeholder...

30 Aug

Posted at 14:30h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]In a late 2021 blog post, we described the importance of regional cooperation - among cities, counties and states - for economic development and awareness of your place. More granularly,...

24 Aug

Posted at 13:54h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]It’s no secret or surprise that tourism is back. After a 74% decline in 2020, the United Nations World Tourism Organization reported that tourism increased by 182% in just...