North Star Initiates New Projects Nationwide

As Cities Plan Their Ideal Futures, North Star Initiates New Projects Nationwide

Jacksonville, FL, August 3, 2022 — North Star, a national place branding and marketing agency, today announced it recently kicked off branding and marketing projects with several communities across the U.S.

The demand – from cities and counties ranging from California to Florida – indicates that, despite economic uncertainty, a growing number of communities are acting intentionally to uncover and leverage their unique stories and reputations to advance municipal or organizational goals.

The communities recently engaging North Star include Oroville, California; the Ada County Highway District in Boise, Idaho; Riviera Beach, Florida; and Midlothian, Texas. Each community has a distinct set of objectives that includes resident advocacy and pride, talent and resident recruitment, tourism development and business attraction and investment.

“Municipalities are increasingly recognizing the importance of a distinct, authentic and ownable community brand as it plays an active role in achieving economic objectives or overcoming decades-long challenges,” said Will Ketchum, president, North Star. “The trust these communities have placed in our team is an honor and responsibility we can’t wait to fulfill. Every one of these places is the ‘center of the universe’ for something. We’re excited to unlock it and help set them on a path toward their preferred futures.”


About North Star Place Branding + Marketing
North Star Place Branding + Marketing is America’s leading place branding organization. North Star is passionate about the matchless qualities that define and shape each and every community. Using two decades of experience and perspective, North Star helps client communities uncover and express their authentic story and inspire local action to achieve their preferred future. With offices in Jacksonville and Nashville, North Star brands and markets downtowns, towns, cities, counties, developments of regional impact, regions and states for the purposes of economic development, tourism, talent attraction, citizen engagement and unification of community-wide public entities and partner organizations. For more information, please visit

Media Contact
Tyler Holder