Key Challenge Is it true that the outcome of coming together is working together? Sioux Falls decided to put that to the test. Multiple organizations wanted to maximize their own efforts by pursuing an integrated brand identity that delivered consistency but retained individuality. Could economic development,...
Key Challenge Overshadowed…From the outside looking in, Tempe has the reputation of a college town that likes to party. The city is home to Arizona State University, which has more than a few accolades to celebrate, including being ranked #1 for innovation three years in a...
Key Challenge Large scale natural disasters are so all encompassing, they can come to define a place. How can a city move beyond the reputation of disaster victim to an identity grounded in prosperity? Consider the case of New Orleans. Ravaged by hurricane Katrina, the city...
Key Challenge Sometimes the thing that makes your destination unique is as clear as the nose on your face...
Key Challenge Spartanburg, South Carolina, started out wanting a traditional tourism campaign. But early research showed that Spartanburg’s problems went deeper than lackluster tourism. Residents believed that when it came to culture and a good time, Spartanburg was a bust. What’s the point in pursuing visitors,...
Key Challenge Branding helps communities by defining and promoting what is special about the place. But what makes some places unique is the fact that they can’t be defined or pigeonholed. Such was the case with South Main in downtown Memphis. This Historic Arts District offers...
Key Challenge Leaders wanted residents of the community of Round Rock to view charming Downtown Round Rock as the natural choice for shopping, dining or playing. Rather than going head to head with nearby Austin’s renowned nightlife, the key was to create a complementary identity that positioned this...
Key Challenge The Danville River District was a mill town without a mill. Like so many communities in this great nation, the industry that founded the town disappeared along with the jobs and economy associated with that industry. What didn’t go away was the spirit of...
Key Challenge Several York County entities – including tourism, economic development, and the arts – were simultaneously yet separately pursuing grant funding for strategic branding initiatives. Rather than chase disparate, disjointed efforts with no chance of integration, the Community Foundation of York County brought the partners...