Key Challenge Playing it safe doesn’t always pay off. Located in the midst of Los Angeles, Pasadena and Burbank, Glendale, California has a reputation as a quiet, productive, safe community. But that can translate into boring surrounded by all that glitz and glam. While being safe...
Key Challenge Some opportunities require immediate action. Consider the case of Lima-Allen County, Ohio. The state DOT gave leaders a chance to submit input regarding the design of four concrete interstate overpasses within the county. Traveled by about 30,000 vehicles a day, this project represented a...
Key Challenge Is it possible for a community brand with a strong economic development focus to also resonate with residents and visitors? Marathon County, Wisconsin – located between Green Bay and Minneapolis wanted a community brand with a focus on recruitment and retention of business and...
Key Challenge Go tell it on the mountain! But tell exactly what to whom...
Key Challenge College towns are noted for their thriving intellectual, cultural, natural and social environments...
Key Challenge Sometimes the essence of a community’s image shifts with the economic or cultural tides. In order to maintain reputation relevancy, the community’s brand representation needs to change accordingly. Such was the case with Hickory, NC. Stakeholders describe the city as the “former furniture capital...
Key Challenge Although modest in population at 40,000, Columbus, Indiana is ranked a surprising fifth in the U.S. for architecturally significant cities putting it in the same company as New York City, San Francisco, Chicago and Miami. Research showed that residents are well aware - and...
Key Challenge The prestigious communities of Chicago’s North Shore are all considered extraordinarily desirable places to live. But if you’re one of the tiniest jewels in this Illinois crown, name recognition may be low amongst outsiders considering the North Shore as a place to live. Such...
Key Challenge Sometimes the very nature of a place can make branding that place difficult. Take the authentic fishing village of Petersburg, Alaska. With their strong Norwegian heritage, the people of Petersburg are hardworking, modest, courageous, quiet and a bit stubborn. Combine that salty character with...
Key Challenge Green County, Wisconsin is known worldwide for its choice cheese and astounding number of master cheesemakers. And because cheese pairs perfectly with craft beer, the County also brews up a wide selection of some of the region’s finest. But while there’s not much in...