Archive

Key Challenge The City of Midlothian was experiencing the effects of rapid growth rippling from its northern neighbors—Dallas and Fort Worth. The population had nearly doubled each decade since 1990, and the few years following the COVID-19 outbreak saw Midlothian grow by over 10%. With newcomers...

Key Challenge Being “the other Paris” heaps a lot of expectations on a city. Paris, Texas holds up just fine in that regard. Their larger challenge is capturing their rightful share of Texas’s significant economic growth at more than 90 miles northeast of Dallas, which puts...

Key Challenge Sun Prairie is the second largest community in Dane County, Wisconsin, but its bright personality and unique appeal are often overshadowed by Madison and lumped into suburban sameness. Sun Prairie needed to step into its sunlights as a place of opportunity and growth without...

Key Challenge Special things come in small packages—precisely the situation in the Town of Orange Park. At roughly five square miles in size, the Town was very proud of all that its small size delivered, but its share of voice (and new investment) had been fading. Located...

Key Challenge Conveniently located on Interstate 64—so convenient that many just pass through unaware of the historical significance or world-altering innovation taking place at the end of each offramp—Newport News battled being overlooked and undervalued from outdated, insufficient, negative perceptions. The city wanted a brand identity...

Key Challenge Indio hosts some of the largest and best music festivals in the world—Coachella and Stagecoach—but people don’t know where they are when they attend. Indio proves again and again that it can do big things well, and not just festivals. Unfortunately it is overshadowed...

Key Challenge Georgetown struggled with a lack of identity. Its 15-year-old logo was hard to use but had been applied to buildings and other installations with a permanence that was difficult to walk away from—the mark was everywhere. It’s ironic that it had not become iconic....

Key Challenge With a population of just under 40,000 and over 800 open jobs, the City of Quincy, Illinois was dealing with a decline in population and an increase in job openings, both of which would have a negative impact on the local economy long-term. Local...

Key Challenge Union County, North Carolina, in the greater Charlotte metro is experiencing significant growth with families and businesses attracted to the great schools, quality of life, scenic setting, and opportunity for development. In the past couple of years, the County created a Communications Department to...

Key Challenge Despite its strategic location on the Long Island Sound, Metro North line, I-95 and just a short train ride from Manhattan, New Rochelle, New York long suffered from a lack of awareness, activity and unity, which impeded its growth opportunities. A lack of consensus...