Key Challenge Over the past decade, Nashville has taken center stage on the national radar. Many of the smaller surrounding communities have been absorbed by Nashville’s famous brand becoming known as suburbs or bedroom communities. But nearby historic Gallatin has too much attitude and sense of...
Key Challenge North County was an economic development region looking to transform from five independent small cities located in a naturally beautiful, less-developed corridor of Southern California to a powerhouse economic development region capable of attracting creative entrepreneurs, red-hot start-ups and big-name businesses. Cumulatively, the five...
Key Challenge Is it possible for a community brand with a strong economic development focus to also resonate with residents and visitors? Marathon County, Wisconsin – located between Green Bay and Minneapolis wanted a community brand with a focus on recruitment and retention of business and...
Key Challenge College towns are noted for their thriving intellectual, cultural, natural and social environments...
Key Challenge Some community brands practically write themselves. Like when you have the world’s deepest canyon just a stone’s throw away or a gritty heritage based on musical innovation. But one of the most daunting challenges is identifying a brand based on a subtle cultural attitude....
Key Challenge Although modest in population at 40,000, Columbus, Indiana is ranked a surprising fifth in the U.S. for architecturally significant cities putting it in the same company as New York City, San Francisco, Chicago and Miami. Research showed that residents are well aware - and...
Key Challenge Sometimes the very nature of a place can make branding that place difficult. Take the authentic fishing village of Petersburg, Alaska. With their strong Norwegian heritage, the people of Petersburg are hardworking, modest, courageous, quiet and a bit stubborn. Combine that salty character with...
Key Challenge Green County, Wisconsin is known worldwide for its choice cheese and astounding number of master cheesemakers. And because cheese pairs perfectly with craft beer, the County also brews up a wide selection of some of the region’s finest. But while there’s not much in...
Key Challenge Denison, Texas is located on the shores on the fourth largest lake in the nation, Lake Texoma. Lake access is a significant asset for residents, economic development and tourism. But many other communities in the region were using the lake as their marketing point...
Key Challenge Sometimes a city’s challenge is simply living up to the expectations its heritage has set. Such was the case with Providence, RI. Founded as a place for religious freedom, Providence was first referred to as a lively experiment. Today, the experiment has proved to...