Archive

  Key Challenge Is it true that the outcome of coming together is working together? Sioux Falls decided to put that to the test. Multiple organizations wanted to maximize their own efforts by pursuing an integrated brand identity that delivered consistency but retained individuality. Could economic development,...

Key Challenge Overshadowed…From the outside looking in, Tempe has the reputation of a college town that likes to party. The city is home to Arizona State University, which has more than a few accolades to celebrate, including being ranked #1 for innovation three years in a...

Key Challenge In Frankfort, state government is the talk of the town — left, right, and center. But Kentucky’s capital is so synonymous with politics that people often don’t take the time to discover the city’s many other charms. From nature to culture, many of Frankfort’s...

Key Challenge Over the past decade, Nashville has taken center stage on the national radar. Many of the smaller surrounding communities have been absorbed by Nashville’s famous brand becoming known as suburbs or bedroom communities.  But nearby historic Gallatin has too much attitude and sense of...

Key Challenge North County was an economic development region looking to transform from five independent small cities located in a naturally beautiful, less-developed corridor of Southern California to a powerhouse economic development region capable of attracting creative entrepreneurs, red-hot start-ups and big-name businesses.  Cumulatively, the five...

Key Challenge Is it possible for a community brand with a strong economic development focus to also resonate with residents and visitors? Marathon County, Wisconsin – located between Green Bay and Minneapolis wanted a community brand with a focus on recruitment and retention of business and...

Key Challenge As Lancaster, California approached its 30th anniversary city leaders were looking for a positive platform from which to promote all the good things happening in the city.  Despite all the progress, some people were focusing more on the challenges that come with being the...

Key Challenge Some community brands practically write themselves. Like when you have the world’s deepest canyon just a stone’s throw away or a gritty heritage based on musical innovation.  But one of the most daunting challenges is identifying a brand based on a subtle cultural attitude....

Key Challenge Although modest in population at 40,000, Columbus, Indiana is ranked a surprising fifth in the U.S. for architecturally significant cities putting it in the same company as New York City, San Francisco, Chicago and Miami. Research showed that residents are well aware - and...