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27 Sep

Posted at 13:05h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]City or county seals have a long history of representing a community and serving as its ‘official’ emblem. As a result, some leaders and residents might express caution or...

15 Sep

Posted at 16:33h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Brand development and marketing are important investments that require constant attention and resources to reap the benefits. Ongoing efforts that keep the brand top-of-mind often rely on municipal, stakeholder...

30 Aug

Posted at 14:30h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]In a late 2021 blog post, we described the importance of regional cooperation - among cities, counties and states - for economic development and awareness of your place. More granularly,...

24 Aug

Posted at 13:54h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]It’s no secret or surprise that tourism is back. After a 74% decline in 2020, the United Nations World Tourism Organization reported that tourism increased by 182% in just...

03 Aug

Posted at 21:29h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]As Cities Plan Their Ideal Futures, North Star Initiates New Projects Nationwide Jacksonville, FL, August 3, 2022 -- North Star, a national place branding and marketing agency, today announced it...

27 Jul

Posted at 15:16h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Like with any campaign, measuring performance is key to determining the success of a community marketing strategy and making informed decisions for ongoing optimization or improvement.  The final edition of...

20 Jul

Posted at 14:56h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]The foundation of an effective and meaningful community brand is a robust and inclusive research initiative.  These initiatives, which gather critical inputs from residents and other individuals, set the tone...

29 Jun

Posted at 18:51h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Looking back to part 4 of our ‘Conversations with North Star’ series, Director of Strategic Communications Tyler Holder shared recommendations for the vital task of introducing your brand to...

23 Jun

Posted at 13:33h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]As we shared in a recent blog post, a brand is much more than a logo and tagline - it’s your reputation, the story of your community and what...

24 May

Posted at 13:56h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]We have reached part four of our ongoing Q&A series featuring insight on place branding and marketing from our North Star team.  Our previous blog posts covered best practices for...