Uncategorized

30 Mar

Posted at 16:19h in Uncategorized by
15 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Uncovering your community brand is an exciting and enriching process that helps to further form your identity and refine your reputation as a place.  Establishing a brand is an important...

22 Mar

Posted at 16:10h in Uncategorized by
16 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]The secret lies in demonstrating its ‘why’ & return on investment A brand is an important facet of any community. It helps shape (or re-shape) your reputation, supports place marketing...

27 Feb

Posted at 21:12h in Uncategorized by
16 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]It’s no secret that social media has increasingly become an integral part of people’s lives and daily routines. Thus, it represents a key platform that communities must continue to...

21 Feb

Posted at 20:54h in Uncategorized by
15 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]A recent GOBankingRates survey found that a third of Americans say inflation is their top stressor going into 2023. While that statistic comes as no surprise, the difficult reality...

30 Jan

Posted at 19:05h in Uncategorized by
15 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]As part of a new series featuring insights from North Star clients, our team recently checked in with the Monadnock Region of New Hampshire for insight on its recent...

19 Dec

Posted at 22:25h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]After a busy and productive year of community visits, branding and marketing, our President Will Ketchum recently looked back on trends and learnings from 2022, as well as opportunities...

28 Nov

Posted at 21:24h in Uncategorized by
12 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Seismic population, demographic and cultural shifts are beginning to take place in communities across the U.S. Engagement, pride, investment, economic and workforce sustainability, or all of the above, hang...

15 Nov

Posted at 21:22h in Uncategorized by
12 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]The first step to uncovering a community’s brand identity is to hear from the people who call it home. This research is a thorough and immersive process, as it...

27 Oct

Posted at 17:57h in Uncategorized by
12 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]You’ve heard us say it before: branding has a branding problem. To the average person, branding equates to a logo and tagline. That (inaccurate) definition on its own can...

20 Oct

Posted at 17:51h in Uncategorized by
11 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" css=".vc_custom_1559326103163{padding-top: 60px !important;padding-bottom: 60px !important;}"][vc_column_inner][vc_column_text]Communities are competing for talent now more than ever, especially as individuals migrate from larger markets to small-to-medium-sized cities or regions. These places need a strategic positioning and marketing...