Key Challenge The Lansing region is located in the center of Michigan and is known not only for being the state capital, but for its diverse communities, interesting offerings including food, sports, arts, parks and a truly welcoming...
Key Challenge Being “the other Paris” heaps a lot of expectations on a city. Paris, Texas holds up just fine in that regard. Their larger challenge is capturing their rightful share of Texas’s significant economic growth at more than 90 miles northeast of Dallas, which puts...
Key Challenge Ashtabula County and Lake County, just east of Cleveland, Ohio, are home to a growing American Viticultural Area (AVA), which is a designated wine grape-growing region in the United States. Thanks to Ohio quickly becoming a more prominent wine destination, Ashtabula and Lake County’s...
Key Challenge The Monadnock Region of New Hampshire is overshadowed by the more popular and better promoted regions of the state like the White Mountains, the Lakes, and the Seacoast. Without a formal DMO (destination management organization), the promotion of the region was disjointed and intermittent....
Key Challenge Do travelers ever know what county they are in? Do they care? Visit Placer, a county-wide organization, faced the task of promoting more than 100 miles of natural playground with larger DMOs at each end of the county whose budgets dwarfed theirs. The first...
Key Challenge The Lake Geneva region is a storied American destination often described as “what Cape Cod is to Boston and what The Hamptons are to New York City – but for Chicago.” The highly successful Visit Lake Geneva DMO sought to refresh its brand image...
Key Challenge Sometimes an expansive wealth of diverse assets can be as difficult to “brand” as a dearth of assets...
Key Challenge When heavy-hitting destinations with big budgets have positioned themselves in the marketplace, it can be difficult to create a branding toehold for your own travel adventure. Such was the case with Lodi, CA, a smaller, more authentic wine country destination marketing in the same...
Key Challenge The streets of upscale Dublin, Ohio come to life during the week with business travelers and twice a year during its major festival and golf tournament. But on weekends the town shuts down as weary business folk head home after meetings. And despite great...
Key Challenge Tennessee’s Great Smoky Mountains have no shortage of tourism destinations, many of them focused on retail and theme parks. So how can Dandridge, TN, a tiny tourism town in the foothills with a more historic, nature-based experience (and a much smaller marketing budget) establish...