Archive

Key Challenge Do travelers ever know what county they are in? Do they care? Visit Placer, a county-wide organization, faced the task of promoting more than 100 miles of natural playground with larger DMOs at each end of the county whose budgets dwarfed theirs. The first...

Key Challenge The Lake Geneva region is a storied American destination often described as “what Cape Cod is to Boston and what The Hamptons are to New York City – but for Chicago.” The highly successful Visit Lake Geneva DMO sought to refresh its brand image...

Key Challenge When heavy-hitting destinations with big budgets have positioned themselves in the marketplace, it can be difficult to create a branding toehold for your own travel adventure.  Such was the case with Lodi, CA, a smaller, more authentic wine country destination marketing in the same...

Key Challenge The streets of upscale Dublin, Ohio come to life during the week with business travelers and twice a year during its major festival and golf tournament. But on weekends the town shuts down as weary business folk head home after meetings. And despite great...

Key Challenge Tennessee’s Great Smoky Mountains have no shortage of tourism destinations, many of them focused on retail and theme parks. So how can Dandridge, TN, a tiny tourism town in the foothills with a more historic, nature-based experience (and a much smaller marketing budget) establish...

Key Challenge Lansing, Michigan was suffering from low self-esteem. Lost manufacturing jobs and a struggling economy had residents down on their town. To be successful, Lansing’s brand had to ring true to residents, even before it was rolled out to tourists. If the people who live...

Key Challenge Nestled on the banks of the Mighty Mississippi, Cape Girardeau, Missouri boasts a rich and fascinating history centered on the river and featuring big names like Lewis and Clark, General Ulysses S. Grant and Mark Twain. But the community was struggling with how to...

Key Challenge Being a transportation hub can have huge economic advantages for a community. From a tourism perspective, however, if travelers are always heading someplace else it’s hard to engage them with your own entertainment options. Such was the case with Greater Newark, NJ. Newark is...