Key Challenge The streets of upscale Dublin, Ohio come to life during the week with business travelers and twice a year during its major festival and golf tournament. But on weekends the town shuts down as weary business folk head home after meetings. And despite great...
Key Challenge Tennessee’s Great Smoky Mountains have no shortage of tourism destinations, many of them focused on retail and theme parks. So how can Dandridge, TN, a tiny tourism town in the foothills with a more historic, nature-based experience (and a much smaller marketing budget) establish...
Key Challenge Sometimes the thing that makes your destination unique is as clear as the nose on your face...
Key Challenge Nestled on the banks of the Mighty Mississippi, Cape Girardeau, Missouri boasts a rich and fascinating history centered on the river and featuring big names like Lewis and Clark, General Ulysses S. Grant and Mark Twain. But the community was struggling with how to...
Key Challenge Being a transportation hub can have huge economic advantages for a community. From a tourism perspective, however, if travelers are always heading someplace else it’s hard to engage them with your own entertainment options. Such was the case with Greater Newark, NJ. Newark is...
Key Challenge Virginia’s Roanoke Valley was a destination having trouble connecting. The area’s diverse assets weren’t connected in the minds of visitors. Marketing efforts weren’t connected or collaborative. The region’s name wasn’t connected to its greatest asset (the Blue Ridge Mountains and Parkway). Tourism stakeholders weren’t...
Key Challenge Once a sleepy southern town, Columbus, Georgia has undergone a cultural revival over the last decade. Over 200,000 citizens enjoy world class facilities, Fortune 500 businesses, and an exceptional cultural product. Despite all the growth, Columbus was still perceived as small town and small...
Key Challenge In tourism, visitor perception is everything. Lots of travelers pass by and through Goshen County daily. But the region is vast, and most visitors are unaware of all it offers except the gas they can see right off the main interstate. Historically, Goshen County’s...
Key Challenge With a sesquicentennial approaching, Johnson City was eager to update a decades-old brand identity and distinguish itself among the Tri-Cities. Eyeing the next 150 years, how can this outdoor mecca and educational powerhouse leverage the region while standing out within it? Johnson City needed...
Key Challenge Few tourism destinations have received as much acclaimed exposure in the movies and television as Fargo, North Dakota. And while Fargo does have some of the quirky optimism and interest of the movies and shows by the same name...