Key Challenge Some community brands practically write themselves. Like when you have the world’s deepest canyon just a stone’s throw away or a gritty heritage based on musical innovation. But one of the most daunting challenges is identifying a brand based on a subtle cultural attitude....
Key Challenge Although modest in population at 40,000, Columbus, Indiana is ranked a surprising fifth in the U.S. for architecturally significant cities putting it in the same company as New York City, San Francisco, Chicago and Miami. Research showed that residents are well aware - and...
Key Challenge Sometimes the very nature of a place can make branding that place difficult. Take the authentic fishing village of Petersburg, Alaska. With their strong Norwegian heritage, the people of Petersburg are hardworking, modest, courageous, quiet and a bit stubborn. Combine that salty character with...
Key Challenge Green County, Wisconsin is known worldwide for its choice cheese and astounding number of master cheesemakers. And because cheese pairs perfectly with craft beer, the County also brews up a wide selection of some of the region’s finest. But while there’s not much in...
Key Challenge Denison, Texas is located on the shores on the fourth largest lake in the nation, Lake Texoma. Lake access is a significant asset for residents, economic development and tourism. But many other communities in the region were using the lake as their marketing point...
Key Challenge Sometimes a city’s challenge is simply living up to the expectations its heritage has set. Such was the case with Providence, RI. Founded as a place for religious freedom, Providence was first referred to as a lively experiment. Today, the experiment has proved to...
Key Challenge The Danville River District was a mill town without a mill. Like so many communities in this great nation, the industry that founded the town disappeared along with the jobs and economy associated with that industry. What didn’t go away was the spirit of...
Key Challenge With a sesquicentennial approaching, Johnson City was eager to update a decades-old brand identity and distinguish itself among the Tri-Cities. Eyeing the next 150 years, how can this outdoor mecca and educational powerhouse leverage the region while standing out within it? Johnson City needed...
Key Challenge Several York County entities – including tourism, economic development, and the arts – were simultaneously yet separately pursuing grant funding for strategic branding initiatives. Rather than chase disparate, disjointed efforts with no chance of integration, the Community Foundation of York County brought the partners...