Key Challenge Do travelers ever know what county they are in? Do they care? Visit Placer, a county-wide organization, faced the task of promoting more than 100 miles of natural playground with larger DMOs at each end of the county whose budgets dwarfed theirs. The first...
Key Challenge “I can’t put my finger on it.” A majority of folks in Marshall beamed with pride as they spoke about their love for their community. But North Star’s query of “What makes Marshall special?” received the same chorus of responses: Crickets. So it’s hard...
Key Challenge Santee has spent decades surprising newcomers that ventured its way. But many in San Diego County were still completely unaware or just thought of it as the far East as in way inland, way far away, Santee found that old perceptions and expectations live...
Key Challenge Is it true that the outcome of coming together is working together? Sioux Falls decided to put that to the test. Multiple organizations wanted to maximize their own efforts by pursuing an integrated brand identity that delivered consistency but retained individuality. Could economic development,...
Key Challenge Kern County, California, and itslargest city Bakersfield sounded familiar to some, but most just know of it in passing. On I-5. On the way to glitz and glamour or gigawatts. It’s a place famous for the Bakersfield Sound but also breaking the sound barrier....
Key Challenge Overshadowed…From the outside looking in, Tempe has the reputation of a college town that likes to party. The city is home to Arizona State University, which has more than a few accolades to celebrate, including being ranked #1 for innovation three years in a...
Key Challenge The Lake Geneva region is a storied American destination often described as “what Cape Cod is to Boston and what The Hamptons are to New York City – but for Chicago.” The highly successful Visit Lake Geneva DMO sought to refresh its brand image...
Key Challenge In Frankfort, state government is the talk of the town — left, right, and center. But Kentucky’s capital is so synonymous with politics that people often don’t take the time to discover the city’s many other charms. From nature to culture, many of Frankfort’s...
Key Challenge Over the past decade, Nashville has taken center stage on the national radar. Many of the smaller surrounding communities have been absorbed by Nashville’s famous brand becoming known as suburbs or bedroom communities. But nearby historic Gallatin has too much attitude and sense of...
Key Challenge Sometimes a community pursues a brand not because it has a big obstacle to overcome, but simply to move itself from good to great. Such was the case with Shawnee, Kansas. This charming community was doing most things right. But forward-thinking leadership recognized that...