Key Challenge Kern County, California, and itslargest city Bakersfield sounded familiar to some, but most just know of it in passing. On I-5. On the way to glitz and glamour or gigawatts. It’s a place famous for the Bakersfield Sound but also breaking the sound barrier....
Key Challenge Overshadowed…From the outside looking in, Tempe has the reputation of a college town that likes to party. The city is home to Arizona State University, which has more than a few accolades to celebrate, including being ranked #1 for innovation three years in a...
Key Challenge The Lake Geneva region is a storied American destination often described as “what Cape Cod is to Boston and what The Hamptons are to New York City – but for Chicago.” The highly successful Visit Lake Geneva DMO sought to refresh its brand image...
Key Challenge In Frankfort, state government is the talk of the town — left, right, and center. But Kentucky’s capital is so synonymous with politics that people often don’t take the time to discover the city’s many other charms. From nature to culture, many of Frankfort’s...
Key Challenge Over the past decade, Nashville has taken center stage on the national radar. Many of the smaller surrounding communities have been absorbed by Nashville’s famous brand becoming known as suburbs or bedroom communities. But nearby historic Gallatin has too much attitude and sense of...
Key Challenge Sometimes a community pursues a brand not because it has a big obstacle to overcome, but simply to move itself from good to great. Such was the case with Shawnee, Kansas. This charming community was doing most things right. But forward-thinking leadership recognized that...
Key Challenge Sometimes an expansive wealth of diverse assets can be as difficult to “brand” as a dearth of assets...
Key Challenge Goshen, Indiana is a city where citizens and leaders alike are focused more on the greater good than on themselves. The result is a community that works together to support every citizen equally with a focus on volunteerism and giving. But when developing a...
Key Challenge Defining a community succinctly and memorably is difficult because so many organizations, assets and agendas must be taken into account. In beautiful open Miami County, Ohio the situation becomes more challenging because it is regional with the added element of multiple preserved historic downtowns...
Key Challenge When heavy-hitting destinations with big budgets have positioned themselves in the marketplace, it can be difficult to create a branding toehold for your own travel adventure. Such was the case with Lodi, CA, a smaller, more authentic wine country destination marketing in the same...