Key Challenge Conveniently located on Interstate 64—so convenient that many just pass through unaware of the historical significance or world-altering innovation taking place at the end of each offramp—Newport News battled being overlooked and undervalued from outdated, insufficient, negative perceptions. The city wanted a brand identity...
Key Challenge When your county includes one of the brightest and most well-known locations in the world, how do you put the spotlight on all of your other wonderful assets? Clark County, home of the Las Vegas strip, needed to rise to that challenge. The newly-formed...
Key Challenge Indio hosts some of the largest and best music festivals in the world—Coachella and Stagecoach—but people don’t know where they are when they attend. Indio proves again and again that it can do big things well, and not just festivals. Unfortunately it is overshadowed...
Key Challenge Georgetown struggled with a lack of identity. Its 15-year-old logo was hard to use but had been applied to buildings and other installations with a permanence that was difficult to walk away from—the mark was everywhere. It’s ironic that it had not become iconic....
Key Challenge The Monadnock Region of New Hampshire is overshadowed by the more popular and better promoted regions of the state like the White Mountains, the Lakes, and the Seacoast. Without a formal DMO (destination management organization), the promotion of the region was disjointed and intermittent....
Key Challenge With a population of just under 40,000 and over 800 open jobs, the City of Quincy, Illinois was dealing with a decline in population and an increase in job openings, both of which would have a negative impact on the local economy long-term. Local...
Key Challenge Union County, North Carolina, in the greater Charlotte metro is experiencing significant growth with families and businesses attracted to the great schools, quality of life, scenic setting, and opportunity for development. In the past couple of years, the County created a Communications Department to...
Key Challenge Despite its strategic location on the Long Island Sound, Metro North line, I-95 and just a short train ride from Manhattan, New Rochelle, New York long suffered from a lack of awareness, activity and unity, which impeded its growth opportunities. A lack of consensus...
Key Challenge If you've ever visited Walt Disney World, chances are you’ve heard of or stayed in the Kissimmee-St. Cloud area of Osceola County. And if you didn’t stay there, chances are the Disney Cast Members who entertained or served you live in Osceola County. After...
Key Challenge Regionalism is hard. Most don’t even attempt it. But Fayetteville and Cumberland County in North Carolina are not most places. You probably know something about this strategic spot in the Carolinas. It is home to Fort Bragg, the world’s largest US military installation. But...