Key Challenge Is it possible for a community brand with a strong economic development focus to also resonate with residents and visitors? Marathon County, Wisconsin – located between Green Bay and Minneapolis wanted a community brand with a focus on recruitment and retention of business and...
Key Challenge Go tell it on the mountain! But tell exactly what to whom...
Key Challenge College towns are noted for their thriving intellectual, cultural, natural and social environments...
Key Challenge Large scale natural disasters are so all encompassing, they can come to define a place. How can a city move beyond the reputation of disaster victim to an identity grounded in prosperity? Consider the case of New Orleans. Ravaged by hurricane Katrina, the city...
Key Challenge Sometimes the thing that makes your destination unique is as clear as the nose on your face...
Key Challenge Some community brands practically write themselves. Like when you have the world’s deepest canyon just a stone’s throw away or a gritty heritage based on musical innovation. But one of the most daunting challenges is identifying a brand based on a subtle cultural attitude....
Key Challenge Sometimes the essence of a community’s image shifts with the economic or cultural tides. In order to maintain reputation relevancy, the community’s brand representation needs to change accordingly. Such was the case with Hickory, NC. Stakeholders describe the city as the “former furniture capital...
Key Challenge Nestled on the banks of the Mighty Mississippi, Cape Girardeau, Missouri boasts a rich and fascinating history centered on the river and featuring big names like Lewis and Clark, General Ulysses S. Grant and Mark Twain. But the community was struggling with how to...
Key Challenge Although modest in population at 40,000, Columbus, Indiana is ranked a surprising fifth in the U.S. for architecturally significant cities putting it in the same company as New York City, San Francisco, Chicago and Miami. Research showed that residents are well aware - and...
Key Challenge The prestigious communities of Chicago’s North Shore are all considered extraordinarily desirable places to live. But if you’re one of the tiniest jewels in this Illinois crown, name recognition may be low amongst outsiders considering the North Shore as a place to live. Such...