Archive

Key Challenge Union County, North Carolina, in the greater Charlotte metro is experiencing significant growth with families and businesses attracted to the great schools, quality of life, scenic setting, and opportunity for development. In the past couple of years, the County created a Communications Department to...

Key Challenge Despite its strategic location on the Long Island Sound, Metro North line, I-95 and just a short train ride from Manhattan, New Rochelle, New York long suffered from a lack of awareness, activity and unity, which impeded its growth opportunities. A lack of consensus...

Key Challenge If you've ever visited Walt Disney World, chances are you’ve heard of or stayed in the Kissimmee-St. Cloud area of Osceola County. And if you didn’t stay there, chances are the Disney Cast Members who entertained or served you live in Osceola County. After...

Key Challenge Regionalism is hard. Most don’t even attempt it. But Fayetteville and Cumberland County in North Carolina are not most places. You probably know something about this strategic spot in the Carolinas. It is home to Fort Bragg, the world’s largest US military installation. But...

Key Challenge What’s a community to do when common descriptors are overshadowed and overlooked? Such was the dilemma for La Vista, Nebraska: Overshadowed by its older, slightly larger neighbor Papillion, which takes top billing for shared assets like the school district. And overlooked by an even...

Key Challenge Do travelers ever know what county they are in? Do they care? Visit Placer, a county-wide organization, faced the task of promoting more than 100 miles of natural playground with larger DMOs at each end of the county whose budgets dwarfed theirs. The first...

Key Challenge “I can’t put my finger on it.” A majority of folks in Marshall beamed with pride as they spoke about their love for their community. But North Star’s query of “What makes Marshall special?” received the same chorus of responses: Crickets. So it’s hard...

Key Challenge Santee has spent decades surprising newcomers that ventured its way. But many in San Diego County were still completely unaware or just thought of it as the far East as in way inland, way far away, Santee found that old perceptions and expectations live...

  Key Challenge Is it true that the outcome of coming together is working together? Sioux Falls decided to put that to the test. Multiple organizations wanted to maximize their own efforts by pursuing an integrated brand identity that delivered consistency but retained individuality. Could economic development,...

Key Challenge Kern County, California, and itslargest city Bakersfield sounded familiar to some, but most just know of it in passing. On I-5. On the way to glitz and glamour or gigawatts. It’s a place famous for the Bakersfield Sound but also breaking the sound barrier....