Key Challenge Ada County (Idaho) Highway District’s jurisdiction was already the largest in Idaho by population, and wear-and-tear, sprawl, and traffic had only increased as the Boise capital region experienced a massive boom in the past decade. The organization worked diligently to scale up operations to...
Key Challenge Being “the other Paris” heaps a lot of expectations on a city. Paris, Texas holds up just fine in that regard. Their larger challenge is capturing their rightful share of Texas’s significant economic growth at more than 90 miles northeast of Dallas, which puts...
Key Challenge Downtown Maryville is the dynamic center to one of the most lauded towns in Tennessee. At the entrance to the peaceful (not plastic) side of the Smokies, the vibrancy, charm, and potential of this area often goes unnoticed as people pass through to the...
Key Challenge Sun Prairie is the second largest community in Dane County, Wisconsin, but its bright personality and unique appeal are often overshadowed by Madison and lumped into suburban sameness. Sun Prairie needed to step into its sunlights as a place of opportunity and growth without...
Key Challenge Ashtabula County and Lake County, just east of Cleveland, Ohio, are home to a growing American Viticultural Area (AVA), which is a designated wine grape-growing region in the United States. Thanks to Ohio quickly becoming a more prominent wine destination, Ashtabula and Lake County’s...
Key Challenge Special things come in small packages—precisely the situation in the Town of Orange Park. At roughly five square miles in size, the Town was very proud of all that its small size delivered, but its share of voice (and new investment) had been fading. Located...
Key Challenge Conveniently located on Interstate 64—so convenient that many just pass through unaware of the historical significance or world-altering innovation taking place at the end of each offramp—Newport News battled being overlooked and undervalued from outdated, insufficient, negative perceptions. The city wanted a brand identity...
Key Challenge When your county includes one of the brightest and most well-known locations in the world, how do you put the spotlight on all of your other wonderful assets? Clark County, home of the Las Vegas strip, needed to rise to that challenge. The newly-formed...
Key Challenge Indio hosts some of the largest and best music festivals in the world—Coachella and Stagecoach—but people don’t know where they are when they attend. Indio proves again and again that it can do big things well, and not just festivals. Unfortunately it is overshadowed...
Key Challenge Georgetown struggled with a lack of identity. Its 15-year-old logo was hard to use but had been applied to buildings and other installations with a permanence that was difficult to walk away from—the mark was everywhere. It’s ironic that it had not become iconic....