Key Challenge In recent decades, Aurora has transformed from a blue-collar town into a high-performing, high-tech progressive city boasting the second largest population in Illinois. But the majority of marketing materials for city initiatives didn’t reflect this forward movement. City leaders were interested in a new...
Key Challenge Quincy is one of the shining stars in Illinois. Historic, beautiful and growing in a time when many cities of similar size in the state are struggling. But part of being great is knowing you can be even better. City leaders recognized that various...
Key Challenge In tourism, visitor perception is everything. Lots of travelers pass by and through Goshen County daily. But the region is vast, and most visitors are unaware of all it offers except the gas they can see right off the main interstate. Historically, Goshen County’s...
Key Challenge Leaders wanted residents of the community of Round Rock to view charming Downtown Round Rock as the natural choice for shopping, dining or playing. Rather than going head to head with nearby Austin’s renowned nightlife, the key was to create a complementary identity that positioned this...
Key Challenge The Danville River District was a mill town without a mill. Like so many communities in this great nation, the industry that founded the town disappeared along with the jobs and economy associated with that industry. What didn’t go away was the spirit of...
Key Challenge With a sesquicentennial approaching, Johnson City was eager to update a decades-old brand identity and distinguish itself among the Tri-Cities. Eyeing the next 150 years, how can this outdoor mecca and educational powerhouse leverage the region while standing out within it? Johnson City needed...
Key Challenge Several York County entities – including tourism, economic development, and the arts – were simultaneously yet separately pursuing grant funding for strategic branding initiatives. Rather than chase disparate, disjointed efforts with no chance of integration, the Community Foundation of York County brought the partners...
Key Challenge Few tourism destinations have received as much acclaimed exposure in the movies and television as Fargo, North Dakota. And while Fargo does have some of the quirky optimism and interest of the movies and shows by the same name...