Key Challenge Georgetown struggled with a lack of identity. Its 15-year-old logo was hard to use but had been applied to buildings and other installations with a permanence that was difficult to walk away from—the mark was everywhere. It’s ironic that it had not become iconic....
Key Challenge The Monadnock Region of New Hampshire is overshadowed by the more popular and better promoted regions of the state like the White Mountains, the Lakes, and the Seacoast. Without a formal DMO (destination management organization), the promotion of the region was disjointed and intermittent....
Key Challenge With a population of just under 40,000 and over 800 open jobs, the City of Quincy, Illinois was dealing with a decline in population and an increase in job openings, both of which would have a negative impact on the local economy long-term. Local...
Key Challenge Union County, North Carolina, in the greater Charlotte metro is experiencing significant growth with families and businesses attracted to the great schools, quality of life, scenic setting, and opportunity for development. In the past couple of years, the County created a Communications Department to...
Key Challenge Despite its strategic location on the Long Island Sound, Metro North line, I-95 and just a short train ride from Manhattan, New Rochelle, New York long suffered from a lack of awareness, activity and unity, which impeded its growth opportunities. A lack of consensus...
Key Challenge If you've ever visited Walt Disney World, chances are you’ve heard of or stayed in the Kissimmee-St. Cloud area of Osceola County. And if you didn’t stay there, chances are the Disney Cast Members who entertained or served you live in Osceola County. After...
Key Challenge Regionalism is hard. Most don’t even attempt it. But Fayetteville and Cumberland County in North Carolina are not most places. You probably know something about this strategic spot in the Carolinas. It is home to Fort Bragg, the world’s largest US military installation. But...
Key Challenge What’s a community to do when common descriptors are overshadowed and overlooked? Such was the dilemma for La Vista, Nebraska: Overshadowed by its older, slightly larger neighbor Papillion, which takes top billing for shared assets like the school district. And overlooked by an even...
Key Challenge Do travelers ever know what county they are in? Do they care? Visit Placer, a county-wide organization, faced the task of promoting more than 100 miles of natural playground with larger DMOs at each end of the county whose budgets dwarfed theirs. The first...
Key Challenge “I can’t put my finger on it.” A majority of folks in Marshall beamed with pride as they spoke about their love for their community. But North Star’s query of “What makes Marshall special?” received the same chorus of responses: Crickets. So it’s hard...